 Aim for Moderate Traffic - Too High Can be Counterproductive
Introduction
As we begin to engage in web development, our eagerness to succeed may lead
us in the direction of aiming for too high an amount of visitor traffic. This
goal may be good only in the short-term, because it can introduce our Catholic
site to the mainstream of the Web. However, we should make it our long-term goal
and the direction we should be headed, because it can lead us to counterproductivity.
This way, we can avoid problems and focus on looking for basic solutions. Aiming
for moderate traffic is a good long-term goal for a small Catholic web site. And
this takes one step at a time.
Create a controllable number of pages
High visitor traffic is obtained if we produce a lot of content-rich
pages which are highly optimized for the search engines. We will know
that the number of our web pages are much too high if we cannot anymore
return to all of them for editing, optimizing, or updating. If we create
the number of pages that we can easily manage and control, then we can
improve our presentation with recent updates, and delete any information
that has become too outdated.
Some problems that may be encountered with too high an amount of
visitor traffic
For a small Catholic web site, some problems that we may encounter
with too high an amount of visitor traffic are:
- a lot of spam in our email inbox or email forms
- the hacking of a section of our site, then being redirected to another
web site
- passwords from uploaded blog softwares can be easily deciphered,
especially when we cannot manage to change them regularly anymore
- some pages with AdSense can be tampered with so that the
ads do not reflect the content of the page anymore; rather, they might
show ads on drugs or sexually-related content
- the spelling of some text in our content may be played upon through
hacking
Solutions
The wisdom that teaches us that "prevention is better than cure" is
very much applicable for web development also. Without spending anymore
on spam-blocking software and other security programs, we can make our
Catholic web development productive by aiming for a moderate amount of
visitor traffic. This means keeping to a moderate number of pages that
we can easily manage and control.
In the case of AdSense management, if we suspect that someone may
have tampered with a page on our site because the ads do not reflect
anymore the content of the page, then it is better to just remove
the ad, and find another page where it can be productive rather than
counterproductive.
In the case of blogging, it is best to just host our Catholic blog
in another hosting service, than to upload a blog software in the
site. If we find a need to upload a blog software in the web site,
then let us just keep one blog - one which we can easily manage and
control, especially when we need to regularly change the passwords.
In the case of spamming and hacking, to prevent this from happening,
we should check if our email addresses are placed in too many pages,
and if our email forms are indexed in the search engines. The solution
would therefore be to lessen our email addresses on our web pages, and
to put our email forms to "noindex". We can make our email forms available
through a link in the menu or through our private social networks.
Doing this can lessen counterproductive activity from the Web entering
into our private networks.
Summary and conclusions
In planning a Catholic web site, we can produce highly optimized web pages
that will introduce us to the mainstream of the Web. These will harvest
for us the moderate amount of traffic we need to produce the results we
want to achieve for our site and network. For additional pages that have
to be added to keep the site updated for our readers, then we can opt
for a "noindex" in the meta tag so that we do not attract anymore
traffic that may be counterproductive for our web site. This principle
can also be applied for all our social networks and microblogging activities.
It is best to build our social network at a moderate size. The author of
"The Tipping Point", Malcolm Gladwell, says we can relate more productively
in a network of at most 150 people. If we create a network of friends, contacts,
and followers that go beyond this statistically researched data, our social
network might lead to counterproductivity. We can achieve the productivity we
desire when we can manage and control our web site, blog(s), social networking,
and other works on the Web as a whole. Though the discipline is difficult,
it can be achieved by constant practice.
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Dennis Emmanuel Cabrera
Web Developer Methods for Catholics
www.c-web-developer.net
My Main Catholic Blog
www.c-internet-mission.net
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