 5 Good Techniques in Writing - Effective Writing Techniques
Introduction
Writing content on the Web needs effective techniques to achieve well
the purpose of developing a small Catholic web site. Writing content is
foundational to web development, and must be given attention by web developers.
This article suggests 5 good techniques in writing, to help writers
effectively produce content and serve the informational needs of their
readers. The 5 effective writing techniques suggested in this
article are:
- (1) using query stats to discover key words that lead to your site;
- (2) using basic and ethical SEO (search engine optimization);
- (3) good structure and effective organization of topics;
- (4) substantial and useful information; and
- (5) comprehensive presentations of topics, with additional and supplementary
information relevant to the topic of the writing.
Effective writing technique #1 - The importance of query stats
Writers on the Web need to know what key words and key phrases are
actually used in a search query. In order to have this
data available, you need to submit the sitemap (in .xml format) of your
web site, and the blog feeds of your Blogger.com blogs, to Google
Sitemaps. At the Google Webmaster Tools Dashboard (www.google.com/webmasters/tools/),
just register your sitemap through the "Add a Site" button. Once submitted,
Google Webmaster Tools will provide the statistics needed to learn what key words
and key phrases are being searched for and produces clickthroughs to your site.
These key words and key phrases are reported in the "Top search queries"
report of the Google Webmasters Tools dashboard. To know what "Top search queries"
are being used for a site, just click the link of your web site and it
it will lead to a specific dashboard for that site. In that Dashboard,
you will find data for "Top search queries". Take note of this statistics
so that when you need to write more content for the site, using more of
these top search queries in the tag elements of your web page,
can lead to more clickthroughs to the site.
Effective writing technique #2 - Basic and ethical SEO
Writing content on the Web will be effective if you apply basic and ethical
SEO techniques. Writing that employs ethical SEO helps the writer earn
the earn the trust of the search engines. The more he earns this trust,
the more his web pages will be indexed in his writings. To employ good
writing techniques, ethical SEO is very important. Listed below are some
SEO elements relevant to effective content writing on the Web.
- Internet niches - Make your key words establish
your writing in the internet niches you want to establish
your site.
- Page title - In the 60 character limit to a page
title, the closer the key words are to the beginning of the
title, the more effective the title will be.
- File name - If your key phrase contains three
key words, then make the file name of your writing contain
those three key words.
- Key word density - A key word density of about
5% - 8% in your writing will help make it stand out naturally
among the others. Ranks.nl offers an excellent service for
this.
- Key word meta tag - In the 150 character limit
to the key words meta tag, making your key phrase the first
key words in your list is an effective strategy.
- Description meta tag - In the 150-200 character
limit to the description of your writing, making your key words
as close as possible to the beginning of your description, will
make it really effective for higher search engine rankings.
These are only a few SEO techniques you can use to make
your writing effective for the search engines. To make it
readable also to your readers, striking a balance between the use
of SEO and in writing for your readers will harmonize your
writing for good and clear reading.
Effective writing technique #3 - Effective structure and organization
Another technique in writing is establishing good form and substance.
For form in writing, we need to have an effective structure that can
organize the ideas and information in the writing. One form of
writing to use in effectively structuring and organization is to
have the following elements: an introduction; several
paragraphs which develop the topic of the writing; a summary
at the end; and a list of relevant and supplementary information
related to the topic presented. This writing structure and
organization is what many writers are using in the writing of
their articles. It is an effective tool for gathering inforamtion
for the readers on the Net and also for writers gathering ideas
and who are often pressed for time - needing to scan an article
fast in order to zero in on a particular item of information they
need.
Effective writing technique #4 - Substantial and useful information
Aside from good form in writing, another good technique is writing substantial
and useful information. The greater a writer has accumulated wisdom in his
experience on the Web, the more the reader will benefit and profit from his
writings.
Although form and substance in writing are both important and essential in
effective writing, form in writing is easier to establish. Substance in writing
content is more difficult to produce since this takes years of experience
in writing. Even if a writer has a lot of experience in writing with other
media such as print, writing on the Web is a different medium altogether.
It takes many years of wisdom and experience to know it well. What is
important therefore is to practice writing content on the Web more
so that the information we produce will be an asset to the internet
industry and to the Catholic faith - making Church and internet a profitable,
progressive, and productive environment on the Web.
Effective writing technique #5 - Comprehensive presentation with a list
of related references
After summing up all that has been written in the article, it would
be an advantage if the article written were to include a reference list
of other relevant sources of information related to the topic written.
The more resources we place in this reference list, the more the
reader will profit from the article. As an effective writing
strategy, this will gain a loyal readership and many repeat visits
from those who have stumbled upon the article through a search query
in the search engines. If they profitted from what was written,
they will be glad to share the information with others.
Summary
This article suggests 5 good techniques in writing content on the Web.
These 5 techniques ensures helps establish a degree of credibility on
the Web. Credibility as an effective writer is important if you
wish to write on the Web seriously and for the long-term. It takes time to
learn how to employ good techniques in writing so as to earn the trust of the
search engines, to build credibility and obtain a following of readers,
and to achieve a sense of stability in maintaining a loyal base of
readers. A lot of hard work, sacrifice, pain, endurance,
and perseverance, is necessary to write effectively on the Web.
But it is possible, for many have proved this to be true; especially
the ones who have been there before many of us.
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Dennis Emmanuel Cabrera
Web Developer Methods for Catholics
www.c-web-developer.net
My Main Catholic Blog
www.c-internet-mission.net
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