Promoting a 'Brand' of Writing Catholic Articles

Introduction to a brand of writing Catholic articles

Part of the site's web developer methods is web content writing and development. As part of the site's service to Catholic bloggers and web site owners, we are promoting a "brand" of writing Catholic articles. This brand of writing Catholic articles is in line with the context of John Paul II's theology and spirituality of mission and holiness. We would like to serve the Catholic internet niches with this brand of writing Catholic articles so that it may contribute in a small way, to the cause for the beatification and canonization of John Paul II - that it may progress and be acted upon for the benefit of the universal Church. For lack of a name that would applies what author Malcolm Gladwell's speaks of as "The Stickiness Factor" in his book, "The Tipping Point", I simply call this brand, the Catholic internet mission brand of writing Catholic articles.

This web site's brand of writing Catholic articles

Writing Catholic articles using the web content development ideas given in this web site are to be sourced from the writings of John Paul II. Writing with John Paul II's Message of using the Net as a means of proclaiming the Gospel and propagating the Catholic faith is the core source of this 'brand' of articles. The articles thus produced integrates web developer methods with web content development strategies, search engine optimization, and small Catholic social networking techniques.

John Paul II always promoted in his pontificate the importance of mission and holiness. And so, to help promote this, we are sharing a list of Books and Resources on the Life and Writings of John Paul II. This is a starter list to help those who want to join in promoting writing Catholic articles with a special focus on mission and holiness, and all what John Paul II had taught regarding the use of the Net for proclaiming the gospel online.

Promoting this brand of writing Catholic articles through web content development strategies

To write well the themes of mission and holiness, there are certain writing strategies which can be employed to market better these Catholic articles. One is by building a loyal base of readers. A loyal readership will visit and revisit a Catholic web site and blog. To obtain the loyalty of visitors, we need to adjust our style of writing so that it appeals to many sectors of the internet surfers: seasoned Catholics, Catholic youth, and non-Catholics who are attracted to the Catholic spirituality and theology promoted by John Paul II during his pontificate.

Serving the needs of this target market with a brand of writing Catholic articles

With these Catholic markets in mind, serving whatever information they need would be the next step. This is an intelligent and already well-informed market (also very knowledgeable of the language of the internet) who would want additional information that is up-to-date and current. They would be interested to know how the Catholic Church is able to use the means of the social communications media (the Internet) for evangelical and missionary objectives. These Catholics may be writers themselves (Catholic bloggers), who would be interested in additional insights and ideas to write in their own blogs. Other Catholics may be Catholic e-commerce site owners who would want to feature some form of information on the Catholic faith in their web site. One way of serving them needs is to syndicate your site (through a rss feed), so that they can subscribe easily to any update.

Keeping up to date with web developer methods through other feeds and newsletters

To integrate the writings of John Paul II with the language of the internet, it is important to also be up to date with what is going on with the Web. Doing so will keep the production of writing Catholic articles in the interest of the Net-informed Catholic writers. This can be done by subscribing to other rss feeds and newsletters, that will help in the writing of Catholic articles that are up-to-date with new web developer methods and techniques. Some of these feeds and newsletters are: StepForth, SearchReturn, ElixirSystems, and MSDN Blogs.

Five web content development ideas for this 'brand' of writing Catholic articles

Five web content writing ideas for this 'brand' of writing Catholic articles are: 1. using popular content; 2. making information comprehensive; 3. striking a balance in writing for search engine and reader's interests; 4. writing what the article is for rather than against; and 5. writing with a sense of mission to all peoples who use the Net. These five writing strategies are summarized below.

1. The increasing value of popular content

The Web is basically a medium for obtaining information. When building a Catholic web site, the content written increases in value as authors continuously produce Catholic articles that are useful when they integrate web developer methods and web content writing strategies. The surfers who will use the search engines will often use search queries commonly used and associated with the key word Catholic. If you want to increase traffic to your Catholic web site, then it would be best to write Catholic articles that are certain to appeal to 90% of those who will search for anything associated with the key word Catholic. If the theology or spirituality in the Catholic article were constructed in very highly theological language, then it would attract only at most 10% or less of those who search the Net. But if you write Catholic articles using everyday language, then you are assured of obtaining a loyal base of readers. One good source of this "everyday language" is the book written by Joseph G. Donders, "The Encyclicals (of John Paul II) in everyday language."

2. Informative and comprehensive for repeat visits

The popularity of Catholic articles in a Catholic web site also depends on how information is written. If it is written in a very comprehensive manner, then a searcher of information is likely to find what he is looking for in your content. The regularity of information he always discovers in your comprehensive content will make him a repeat visitor to your Catholic web site. Therefore, when writing Catholic articles, it would be good to always be comprehensive in the production and presentation of information in an article. Aside from the comprehensiveness of Catholic articles, what would benefit your readers and visitors is to have additional or supplementary information that they can also get, such as ads related to the topic, or references given to books, other articles, or link resources.

3. Balancing content for reader and search engine

The ideal popular Catholic article is one that would place high in the search engine's results pages, and at the same time be reader-friendly. Although this is often very difficult to achieve, it is possible when the writer has both subjects always in his mind. Writing for high placement in the search engine involves the use of frequent key phrases that embody the main topic of the article. And writing for the readers and visitors involves writing naturally - like speaking from one's mind and one's heart. It takes practice, and it can be done. The more Catholic articles produced with this intention in mind will harvest for you both from the search engines results pages and in the valuation and estimation of your loyal base of readers.

4. Writing what the Catholic article is for and not against

It is a political wisdom to be for a cause and act for something, rather than to be against a cause or act against something. If a Catholic article writes about a popular topic in which it agrees with, then it will magnify its degree of popularity - first by the popularity of the topic itself, and second, by reinforcing affirmations made as regards the topic. Controversial topics can be popular, but they tend to turn off many readers because of the increasing negativity it is associated with. And often, writing about controversial topics will only divide your readership rather than unite them according to one popular ideal. It is therefore important to write Catholic articles that embody a popular ideal of the Catholic faith. And what popular ideal would be greater than that of the ideals espoused by John Paul II. His ideals are universal and appeals to the minds and hearts of many people all over the world.

5. Writing Catholic articles with a sense of mission

When the Catholic author writes with a sense of mission, then his writing will appeal to the new digital continent of the Web. With this in mind and heart, he will intend to write Catholic articles that will speak in a language that will be most understood by many who search the Web - a language that evokes a response from the heart. This form and style of writing is something everyone can understand without need for further in-depth dictionary consultation. When writing from the heart, the article can touch the feelings of the reader and help him reflect on the meaning of the Catholic faith and how it is very relevant for the present time of crises.

Conclusion

All the above are the elements have been used in building this 'catholic internet mission' brand of writing Catholic articles. There are many other elements not mentioned above, but are contained in my network of blogs. If you wish to learn more about this brand of writing Catholic articles which I am promoting, then you can use the Google search box in the home page of this web site. Google provides small web developers a search application that accommodate the content of this web site, plus the content of the fourteen blogs which contain other information related to everything mentioned above. May this brand of writing Catholic articles help in some small way for the cause for the beatification and canonization of John Paul II.

The sources for this brand of writing Catholic articles are 200 books I have registered with Librarything.com. To give you an idea of these sources, Librarything.com provides a widget that presents the books that are registered with them.

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Dennis Emmanuel Cabrera
Web Developer Methods for Catholics
www.c-web-developer.net
My Main Catholic Blog
www.c-internet-mission.net