Produce Content and Process Link Exchanges Conservatively

Introduction

A conservative approach to producing web content and blog posts is part of good web site development and blogging. This also applies to link exchange requests which need to be processed gradually - link by link. The reason for these strategies is to write really good and unique content, and to prevent spamming the search engines with content and blog posts that may duplicate one another. Also, in exchanging links with other site owners, gradually building up pages of link partners, who have relevant information to your own site, will prove more beneficial in the long term. Working for long term results in both web content writing and in link exchange processes will prove more profitable in the long term.

Content pages that can be updated easily

As you build your Catholic web site and blog with content, make sure that you can manage and control those pages for the long term. If a content page is "time-bound" and may be outdated within a year, it would be good to place a "noindex" in the meta tag of that web page. This will ease up the amount of work you need to optimize, validate, analyze and update the page with new settings, links, or other multimedia information. Another reason for using this direction in producing content is the current trend now proceeding on the Web: HTML5.0 being processed as the next standard which the browsers will soon use to read a web page. With a planned set of "index" and "noindex" web content, you can easily adjust your pages once the Web makes HTML5.0 the next standard.

The strategy for real-time

It is good not to go overboard with the "real-time" trend in the Web. But it is also a good strategy for Catholic web site owners and bloggers to be part of this trend. One way this can be done is to join the major social networks such as Facebook, Twitter, and many other 'sharing' sites. By being a member of these social networks, you can update your friends and followers with real-time Catholic news and technology news releases. Take care not to be carried away and produce site content and blog posts for real-time (unless you are part of a big Catholic site or blog). For small Catholic web site and blog purposes, you can do real-time work by simply sharing links through the major social networks.

Select quality link partners

To obtain quality link partners is another important part of good web site development and blogging. You will just need to avoid the temptation in making "everyone" a link partner. Although this will really raise your site's search engine rankings in the short term, in the long term this will prove to be very counterproductive (as search enginges might judge your site as a 'link farm'). With too high a ranking, you may also go "high profile" on the Web fast. This won't be productive for a small Catholic web site owner or blogger, because it can make your site vulnerable to hacking activities (unless you pay for good web site security). The best strategy therefore is to get link partners that have quality sites, and to link one at a time over a longer time period (you may research also the age of the site; the older a site is, the better). Getting a PR3 reciprocal links page from just one link partner, is better than many link partners with only PR1 (PageRank 1) reciprocal links pages.

Summary

Good web site development and blogging needs good quality content and link exchange partners. Moving too fast in developing these aspects of your site and blog can lessen the quality you want to produce in your sites over time. Quality is often developed in the long term, just as gold takes time to be purified in a furnace, and good wine is mellowed with age. A good strategy therefore to take is a conservative approach to developing web content and processing link exchanges. This strategy will be good for small Catholic web sites and blogs that are informative and non-commercial in its mission, objectives and goals.

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