Studying and Applying SEO to Catholic Web Sites and Blogs
Catholic Articles from a SEO Perspective
This article helps small Catholic web site owners and
bloggers to understand the importance of studying basic
ethical search engine optimization techniques (SEO), and how
it can be applied to their sites for good rankings in the
search engines results pages.
SEO applied in a Catholic web site or blog can be seen
from two perspectives: a technical point of view, and from
a moral point of view. This article will explain what these
points of view are and how they are related to using optimization
techniques for a small Catholic site.
Introduction
Before applying SEO [search engine optimization] for our
Catholic web site, it is important to know the basics of
these techniques.
There are many good lists and forums that give free
classes in ethical search engine optimization. You can
search for them in your favorite search engine, and register as
a student in one of these forums. From the basic lessons provided
in these classes, you can apply what you have learned
from these search engine optimization classes which can
benefit well in the long-term the site you have started to build.
Optimization of Catholic articles
SEO applied to Catholic web sites become a technical matter
when you use popular key words and key phrases that make your web
pages rank higher and have more visibility in the search
engines results pages. Below
is a list of ways we can optimize well a Catholic web page:
- through the use of popular Catholic key words and
phrases in the title tag of our page and in our other meta tags;
- the use of popular Catholic key words and key phrases in our
file names, title attribute tags and alt tags;
- and the use of popular Catholic key words and key phrases
in the main content or body of all our web pages.
A good example of a popular key phrase is "catholic web site".
This is a very competitive key phrase. However, if we
optimize our Catholic web site well for the key phrase
"catholic web site", then its web pages can be in
the first pages of results in the leading search engines.
It all depends on how well we optimally use the key phrase
in every aspect of our web page - in the meta tags, in the title,
in the file names, in the alt tags, and most of all in
the content of the Catholic article. Also, we can add a
"qualifying" word to "catholic web site" that will make
the key phrase stand out and make a difference among other
Catholic web pages which also use "catholic web site" as
a key phrase. One example of a "qualifying" word is to
add "development", so that the key phrase will then be
"catholic web site development".
It is also good to take note of the advantage of using
the key word "catholic" over the key phrase "roman
catholic". With the former key word, you have more flexibility
composing popular key phrases. Although the latter
key phrase, "roman catholic", is an official term,
according to key word popularity statistics, more people
type as their search query just the key word "catholic" in
making their searches.
The Document, "Rapid Development"
The pointers given above on Catholic SEO dwell only on
the technical side of using search engine optimization.
As regards the morality of using these techniques, we
need to seek the moral authority of the Church on this matter.
There are many documents that teach about the use of the internet
for proclaiming the gospel. A recent one that was
published by the Church is "Rapid Development" - an
Apostolic Letter of the Holy Father John Paul II to those
Responsible for Communications. This was given
last January 24, 2005. According to one chapter of the
document, we are to communicate over the internet responsibly
by being inspired with the power of the Holy Spirit. This
chapter teaches us to trust in God's Spirit so that our
technological knowhow and material resources are aimed
towards the common good.
Summary: Studying SEO and Applying SEO
In studying SEO, What we have learned from a basic level,
we can apply at different levels. And this gives us the
gift of freedom to use the techniques moderately and for
the common good. But the most important step is to learn
the basics first of search engine optimization techniques.
For it is in learning the basics that we can have the
opportunity to apply it at more advanced levels. When
we apply SEO to our Catholic web sites and blogs, we
must not forget to also provide substantial content
that will identify our web page as a Catholic web site
or blog. To do this, Catholics need to learn their ethical
SEO and Catholic faith in tandem, so as to propagate
responsibly the faith over the internet. The key to excel
in Catholic SEO is to integrate popular Catholic key phrases,
the application of other search engine optimization techniques,
and the production of high quality content.
Get other updates on web development for Catholics
If you intend to follow the methods presented in this web site - both
the basic and the advanced, you can choose any one of the following:
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